When scanned, each qYOUARE links to a page much like this one, where you can share some information and even have a discussion with whoever scanned the code.
qYOUAREs can be printed on stickers, t-shirts, mugs and can even be sprayed on walls. You can place them anywhere thinkable in the physical world - providing a cool and geeky bridge back to the online world.
Creating this website was a learning experience for me, as I have never coded anything larger than a page or two for the Web. Since I always find it easier to develop after going over some sample code, I figured the best way to share my experience would be to make the entire source code behind this web site available for download.
In order to create a new qYOUARE, browse to http://qyouare.com/[your desired code] (I know, the GUI sucks...)